seo-audit · ai-writing-detection

AI Writing Detection

Words, phrases, and punctuation patterns commonly associated with AI-generated text. Avoid these to ensure writing sounds natural and human.

Sources: Grammarly (2025), Microsoft 365 Life Hacks (2025), GPTHuman (2025), Walter Writes (2025), Textero (2025), Plagiarism Today (2025), Rolling Stone (2025), MDPI Blog (2025)


Contents

Em Dashes: The Primary AI Tell

The em dash (—) has become one of the most reliable markers of AI-generated content.

Em dashes are longer than hyphens (-) and are used for emphasis, interruptions, or parenthetical information. While they have legitimate uses in writing, AI models drastically overuse them.

Why Em Dashes Signal AI Writing

What To Do Instead

Instead of Use
The results—which were surprising—showed... The results, which were surprising, showed...
This approach—unlike traditional methods—allows... This approach, unlike traditional methods, allows...
The study found—as expected—that... The study found, as expected, that...
Communication skills—both written and verbal—are essential Communication skills (both written and verbal) are essential

Guidelines


Overused Verbs

Avoid Use Instead
delve (into) explore, examine, investigate, look at
leverage use, apply, draw on
optimise improve, refine, enhance
utilise use
facilitate help, enable, support
foster encourage, support, develop, nurture
bolster strengthen, support, reinforce
underscore emphasise, highlight, stress
unveil reveal, show, introduce, present
navigate manage, handle, work through
streamline simplify, make more efficient
enhance improve, strengthen
endeavour try, attempt, effort
ascertain find out, determine, establish
elucidate explain, clarify, make clear

Overused Adjectives

Avoid Use Instead
robust strong, reliable, thorough, solid
comprehensive complete, thorough, full, detailed
pivotal key, critical, central, important
crucial important, key, essential, critical
vital important, essential, necessary
transformative significant, important, major
cutting-edge new, advanced, recent, modern
groundbreaking new, original, significant
innovative new, original, creative
seamless smooth, easy, effortless
intricate complex, detailed, complicated
nuanced subtle, complex, detailed
multifaceted complex, varied, diverse
holistic complete, whole, comprehensive

Overused Transitions and Connectors

Avoid Use Instead
furthermore also, in addition, and
moreover also, and, besides
notwithstanding despite, even so, still
that being said however, but, still
at its core essentially, fundamentally, basically
to put it simply in short, simply put
it is worth noting that note that, importantly
in the realm of in, within, regarding
in the landscape of in, within
in today's [anything] currently, now, today

Phrases That Signal AI Writing

Opening Phrases to Avoid

Transitional Phrases to Avoid

Concluding Phrases to Avoid

Structural Patterns to Avoid


Filler Words and Empty Intensifiers

These words often add nothing to meaning. Remove them or find specific alternatives:


Academic-Specific AI Tells

Avoid Use Instead
shed light on clarify, explain, reveal
pave the way for enable, allow, make possible
a myriad of many, numerous, various
a plethora of many, numerous, several
paramount very important, essential, critical
pertaining to about, regarding, concerning
prior to before
subsequent to after
in light of because of, given, considering
with respect to about, regarding, for
in terms of regarding, for, about
the fact that that (or rewrite sentence)

How to Self-Check

  1. Read your text aloud. If phrases sound unnatural in speech, revise them
  2. Ask: "Would I say this in a conversation with a colleague?"
  3. Check for repetitive sentence structures
  4. Look for clusters of the words listed above
  5. Ensure varied sentence lengths (not all similar length)
  6. Verify each intensifier adds genuine meaning

Source: https://github.com/coreyhaines31/marketingskills/skills/seo-audit/references/ai-writing-detection.md · v2.0.1 · MIT License (c) 2025 Corey Haines.