social · listening-sources-template

Listening Sources — Template

Copy this file to .agents/listening-sources.md in your project (or .claude/listening-sources.md) and fill in the brackets. Claude reads it when running the listening workflow.

Delete sections you don't use. Keep this short and current — stale sources are worse than no sources.

What We're Listening For

Brand / product: [Your product name]
Category: [e.g., "AI writing assistant", "Postgres GUI"]
Goal: [e.g., "find people switching from Notion", "engage with B2B SaaS founders 50-200 employees"]

ICP (for scoring)

Used by the scoring rubric to judge ICP fit.

Role: [e.g., "founder, head of marketing, marketing ops lead"]
Company stage: [e.g., "seed to Series B SaaS, 10-200 employees"]
Industry: [e.g., "B2B SaaS, infra, devtools"]
Signals they're a fit: [e.g., "writes about GTM, runs paid ads, recently raised"]

Target Accounts

Engage with every post from these accounts when relevant. Keep this list to 20-50 max.

LinkedIn (browser-driven — use dev-browser to view feed)

[Name] — linkedin.com/in/handle
[Name] — linkedin.com/in/handle

X / Twitter (browser-driven)

[@handle]
[@handle]

u/[username]
u/[username]

Bluesky

[handle.bsky.social]

Blogs / Newsletters (RSS)

[Name] — https://example.com/feed/
[Name] — https://example.substack.com/feed

YouTube channels (RSS)

[Name] — channel ID UCxxxxxxxx

Keywords (intent signals)

Search across all platforms. Claude runs these through Reddit, HN, Bluesky on the daily loop.

High-intent (someone shopping or switching)

"alternative to [competitor]"
"looking for a [category] tool"
"recommend a [category]"
"switching from [competitor]"
"frustrated with [competitor]"

Problem signals (someone in pain)

"[category] is so [bad/hard/expensive]"
"why is [category] [problem]"
"hate [pain point]"

Brand mentions

"[your brand]"
"[your brand misspelling]"
"[your domain]"

Competitor mentions (monitor for switching language)

"[competitor 1]"
"[competitor 2]"

Subreddits

Pulled via Reddit JSON API on the daily loop.

r/SaaS
r/Entrepreneur
r/[your niche, e.g., "marketing", "devtools"]
r/[adjacent community]

Saved Searches (manual / browser-driven)

URLs Claude opens via dev-browser to scan.

LinkedIn Sales Navigator

[Search name] — https://linkedin.com/sales/search/people?...

LinkedIn (regular)

Posts hashtag — https://linkedin.com/feed/hashtag/yourtopic/

X advanced search

[Search name] — https://x.com/search?q=...&f=live

Do Not Engage

Save yourself the regret.

Accounts known for bad-faith dunking: [@handle], [@handle]
Blocked brands / competitors who'll screenshot: [list]
Topics to avoid: [politics, [your founder's hot takes], etc.]

Notes for Claude

When asked for "today's top 10," output in the format defined in listening.md
For LinkedIn and X, use dev-browser with the persistent session (user is logged in)
For everything else, use the curl recipes in listening.md
Default lookback: 24h. User can override.
Always ask before posting — output drafts, user approves and posts manually