social · post-templates

Post Format Templates

Ready-to-use templates for different platforms and content types.

LinkedIn Post Templates (The Story Post, The Contrarian Take, The List Post, The How-To)
Twitter/X Thread Templates (The Tutorial Thread, The Story Thread, The Breakdown Thread)
Instagram Templates (The Carousel Hook, The Reel Script)
Hook Formulas (Curiosity Hooks, Story Hooks, Value Hooks, Contrarian Hooks, Social Proof Hooks)

LinkedIn Post Templates

The Story Post

[Hook: Unexpected outcome or lesson]

[Set the scene: When/where this happened]

[The challenge you faced]

[What you tried / what happened]

[The turning point]

[The result]

[The lesson for readers]

[Question to prompt engagement]

The Contrarian Take

[Unpopular opinion stated boldly]

Here's why:

[Reason 1]
[Reason 2]
[Reason 3]

[What you recommend instead]

[Invite discussion: "Am I wrong?"]

The List Post

[X things I learned about [topic] after [credibility builder]:

1. [Point] — [Brief explanation]

2. [Point] — [Brief explanation]

3. [Point] — [Brief explanation]

[Wrap-up insight]

Which resonates most with you?

The How-To

How to [achieve outcome] in [timeframe]:

Step 1: [Action]
↳ [Why this matters]

Step 2: [Action]
↳ [Key detail]

Step 3: [Action]
↳ [Common mistake to avoid]

[Result you can expect]

[CTA or question]

Twitter/X Thread Templates

The Tutorial Thread

Tweet 1: [Hook + promise of value]

"Here's exactly how to [outcome] (step-by-step):"

Tweet 2-7: [One step per tweet with details]

Final tweet: [Summary + CTA]

"If this was helpful, follow me for more on [topic]"

The Story Thread

Tweet 1: [Intriguing hook]

"[Time] ago, [unexpected thing happened]. Here's the full story:"

Tweet 2-6: [Story beats, building tension]

Tweet 7: [Resolution and lesson]

Final tweet: [Takeaway + engagement ask]

The Breakdown Thread

Tweet 1: [Company/person] just [did thing].

Here's why it's genius (and what you can learn):

Tweet 2-6: [Analysis points]

Tweet 7: [Your key takeaway]

"[Related insight + follow CTA]"

Instagram Templates

The Carousel Hook

[Slide 1: Bold statement or question]
[Slides 2-9: One point per slide, visual + text]
[Slide 10: Summary + CTA]

Caption: [Expand on the topic, add context, include CTA]

This is the generic shape. For five full slide-by-slide narrative architectures (Value-Stack, Problem-Proof, Hack List, Rant Callout, Demo Walkthrough) with selection guidance and per-slide copy slots, see carousel-frameworks.md.

The Reel Script

Hook (0-2 sec): [Pattern interrupt or bold claim]
Setup (2-5 sec): [Context for the tip]
Value (5-25 sec): [The actual advice/content]
CTA (25-30 sec): [Follow, comment, share, link]

Hook Formulas

The first line determines whether anyone reads the rest.

Curiosity Hooks

"I was wrong about [common belief]."
"The real reason [outcome] happens isn't what you think."
"[Impressive result] — and it only took [surprisingly short time]."
"Nobody talks about [insider knowledge]."

Story Hooks

"Last week, [unexpected thing] happened."
"I almost [big mistake/failure]."
"3 years ago, I [past state]. Today, [current state]."
"[Person] told me something I'll never forget."

Value Hooks

"How to [desirable outcome] (without [common pain]):"
"[Number] [things] that [outcome]:"
"The simplest way to [outcome]:"
"Stop [common mistake]. Do this instead:"

Contrarian Hooks

"Unpopular opinion: [bold statement]"
"[Common advice] is wrong. Here's why:"
"I stopped [common practice] and [positive result]."
"Everyone says [X]. The truth is [Y]."

Social Proof Hooks

"We [achieved result] in [timeframe]. Here's the full story:"
"[Number] people asked me about [topic]. Here's my answer:"
"[Authority figure] taught me [lesson]."