Hormozi Sales & Cold Outreach

Hormozi Sales & Cold Outreach — Claude Skills

Three Claude Code skills that turn a cold list into booked calls and a weak offer into one people feel stupid saying no to. Built around Alex Hormozi's offer and business frameworks plus eight cold-outreach systems (Hormozi, Kennedy, Cialdini, Cardone, Belfort, Brunson, Godin, Gary Vee) — routed automatically to whatever you're stuck on.

This is the actual skill pack I keep loaded when I'm writing offers and outreach and pitching the Knox Community. Not a demo. The real thing.

Credit: The frameworks here are distilled from public books, talks, and interviews (Alex Hormozi's $100M Offers and $100M Leads, Dan Kennedy, Robert Cialdini, Grant Cardone, Jordan Belfort, Russell Brunson, Seth Godin, Gary Vaynerchuk). Packaged into Claude skills by Roman Knox. Buy their books — they're worth it.

What's inside

Three skills, each a self-contained SKILL.md you drop into Claude Code:

1. alex-hormozi-pitch — Grand Slam Offers

Build offers so good they're hard to refuse, using Hormozi's $100M Offers method.

• The Value Equation — Dream Outcome × Perceived Likelihood ÷ (Time Delay × Effort)
• The four guarantee types (unconditional, conditional, outcome-based, anti-guarantee)
• The MAGIC naming formula
• Value-stack and bonus construction, scarcity, urgency, objection elimination

2. alex-hormozi-from-zero — The Operator's Field Guide

Eleven framework clusters covering 0-to-1 through $10M+, routed to your exact stage and block.

• Fear OS, the 3 Ps of business ideas, Brand Mosaic + Core Four
• Volume Not Volatility, Stick To One Thing, Barrels & Ammunition, 3D training
• Leverage Ladder, Hypothesis-First thinking, More/Better/New allocation
• Asks you clarifying questions first, then prescribes — no generic answers

3. cold-outreach-board — 8 Persuasion Systems, 1 Router

Describe your outreach problem; it routes to the right expert and writes the message.

• No replies → Hormozi lead-magnet opener · Too salesy → Cialdini reciprocity
• Ghosted → Cardone 10X follow-up · Don't know what to say → Kennedy PAS
• Can't close the DM → Belfort Straight Line · Funnel logic → Brunson value ladder
• Positioning → Godin smallest viable audience · Trust from zero → Gary Vee jab-jab-hook

Why this beats writing it yourself

Most offers die on the Value Equation and most cold outreach dies on the opening line. These skills don't hand you a template — they diagnose first:

1. Stage and block before tactics. Every skill asks where you are and what's actually stopping you, then routes. A $0 founder and a $1M founder get different answers.
2. Component-level, not category-level. "Ads don't work" is a beginner diagnosis. These skills push you to the exact step in the sequence that breaks.
3. Specific over clever. Real scarcity over fake. Documented results over claims. Third-grade reading level on cold messages (Hormozi tested it — 50% more replies).

Install

Clone into your Claude Code skills directory:

cd ~/.claude/skills
git clone https://github.com/rediumvex/hormozi-sales-cold-outreach-claude.git

The three skill folders (alex-hormozi-pitch, alex-hormozi-from-zero, cold-outreach-board) are inside. Move them up one level so Claude discovers each:

cd ~/.claude/skills/hormozi-sales-cold-outreach-claude
mv alex-hormozi-pitch alex-hormozi-from-zero cold-outreach-board ~/.claude/skills/

gstack users:

cd ~/.claude/skills/gstack
git clone https://github.com/rediumvex/hormozi-sales-cold-outreach-claude.git

Restart Claude Code so it picks up the new skills.

Usage

Build me a Grand Slam Offer for a $3k/mo done-for-you LinkedIn ghostwriting service.

I quit my job 4 months ago, I'm at $2k MRR and stuck. What do I do next?

I'm sending 40 cold DMs a day on Instagram to coaches, getting maybe 2 replies and zero calls. Fix it.

My offer converts on calls but nobody books the call from my outreach. Diagnose where it breaks.

Who built this

I'm Roman Knox — I build AI products that make money, not demos.

• 📸 Instagram: @theromanknox — 300K+ followers
• 🏫 Knox Community — builders shipping real AI products
• 📺 YouTube: @TheRomanKnox
• 🤖 My other Claude skills: SEO Blog Writer · Social Media Caption Generator · Viral Hooks · AI Video Generator · AI Marketing Toolkit · Meta Ads Doctor

License

MIT — see LICENSE. Framework credit to the authors listed above; packaging © 2026 Roman Knox.

If this saved you time, a ⭐ on the repo is appreciated.

License

MIT License

Copyright (c) 2026 Roman Knox

The frameworks referenced in these skills are distilled from publicly available
books, talks, and interviews by their respective authors (Alex Hormozi, Dan
Kennedy, Robert Cialdini, Grant Cardone, Jordan Belfort, Russell Brunson, Seth
Godin, Gary Vaynerchuk). This license covers the packaging of those frameworks
into Claude Code skills, not the underlying ideas, which belong to their authors.

Permission is hereby granted, free of charge, to any person obtaining a copy
of this software and associated documentation files (the "Software"), to deal
in the Software without restriction, including without limitation the rights
to use, copy, modify, merge, publish, distribute, sublicense, and/or sell
copies of the Software, and to permit persons to whom the Software is
furnished to do so, subject to the following conditions:

The above copyright notice and this permission notice shall be included in all
copies or substantial portions of the Software.

THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR
IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY,
FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE
AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER
LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM,
OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE
SOFTWARE.