Marketing Skills — Index

Marketing Skills — 50 Agent Skills by Corey Haines

Fifty marketing skills for AI agents: cold email, prospecting, offers, pricing, CRO, SEO, ads, analytics, launches and more. Each skill is a self-contained playbook with frameworks, benchmarks and reference material, written for technical marketers and founders who run AI coding agents.

Imported verbatim from the open-source repository coreyhaines31/marketingskills (snapshot 2026-09-22, main). Each skill is a nested workspace: the playbook (SKILL.md) is the entry article, references/* are its supporting articles.

Credit & license: Written by Corey Haines and contributors. MIT License (c) 2025 Corey Haines. Per-skill versions follow the upstream VERSIONS.md.

What's inside

ab-testing v2.0.0 — When the user wants to plan, design, or implement an A/B test or experiment, or build a growth experimentation program. Playbook · refs: sample-size-guide · test-templates
ad-creative v2.8.2 — When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Playbook · refs: creative-review-page · creative-roadmap · generative-tools · hook-system · imessage-video-ads · meta-creative-formats · motion-video-ads · platform-specs · short-form-video-specs · static-ad-templates
ads v2.3.2 — When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Playbook · refs: abm-playbook · ad-copy-templates · audience-targeting · audit-guardrails · b2b-paid-playbook · conversion-tracking · creative-research-automation · google-ads-audit-checklist · google-search-playbook · linkedin-b2b-playbook · meta-decision-system · payback-period · platform-setup-checklists · rsa-output-spec
ai-seo v2.5.0 — When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. Playbook · refs: agent-readiness · citations-vs-recommendations · content-patterns · content-types · format-volatility · okf · platform-ranking-factors · youtube-ai-citations
analytics v2.0.1 — When the user wants to set up, improve, or audit analytics tracking and measurement. Playbook · refs: event-library · ga4-implementation · gtm-implementation
aso v2.0.1 — When the user wants to audit or optimize an App Store or Google Play listing. Playbook · refs: apple-specs · benchmarks · google-play-specs · report-template · scoring-criteria
attribution v1.1.0 — When the user wants to figure out which marketing actually drives conversions and revenue, choose or interpret an attribution model, or reconcile conflicting numbers across tools. Playbook · refs: attribution-models · by-business-type · first-party-tracking · measurement-paradigms
churn-prevention v2.0.0 — When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or implement retention strategies. Playbook · refs: cancel-flow-patterns · dunning-playbook
co-marketing v2.0.1 — When the user wants to find co-marketing partners, plan joint campaigns, or brainstorm partnership opportunities. Playbook · refs: partnership-types
cold-email v2.0.0 — Write B2B cold emails and follow-up sequences that get replies. Playbook · refs: benchmarks · follow-up-sequences · frameworks · personalization · subject-lines
community-marketing v2.0.1 — Build and leverage online communities to drive product growth and brand loyalty. Playbook · refs: community-models
competitor-profiling v2.0.1 — When the user wants to research, profile, or analyze competitors from their URLs. Playbook · refs: templates · tool-reference
competitors v2.0.1 — When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Playbook · refs: content-architecture · templates
content-strategy v2.1.1 — When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Playbook · refs: content-distribution · headless-cms
copy-editing v2.0.0 — When the user wants to edit, review, or improve existing marketing copy, or refresh outdated content. Playbook · refs: checklist · content-refresh · plain-english-alternatives
copywriting v2.0.2 — When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Playbook · refs: copy-frameworks · natural-transitions
cro v2.0.0 — When the user wants to optimize, improve, or increase conversions on any marketing page or form — including homepage, landing pages, pricing pages, feature pages, lead capture forms, or contact forms. Playbook · refs: experiments · form
customer-research v2.0.2 — When the user wants to conduct, analyze, or synthesize customer research. Playbook · refs: interviews-and-surveys · source-guides
directory-submissions v2.0.0 — When the user wants to submit their product to startup, SaaS, AI, agent, MCP, no-code, or review directories for backlinks, domain rating, and discovery. Playbook · refs: directory-list · positioning-variations
emails v2.0.0 — When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Playbook · refs: copy-guidelines · email-types · sequence-templates
events v1.0.0 — When the user wants to plan, run, sponsor, speak at, or get pipeline from events — webinars, conferences, trade shows, meetups, dinners, workshops, virtual summits, or user conferences. Playbook · refs: event-portfolio-strategy · speaking · sponsorship-roi · webinar-funnel
free-tools v2.0.1 — When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Playbook · refs: tool-benchmarks · tool-types
image v2.0.1 — When the user wants to create, generate, edit, or optimize images for marketing — blog heroes, social graphics, product mockups, profile banners, listing visuals, or brand assets. Playbook · refs: ai-image-prompting
influencer-marketing v1.1.0 — When the user wants to run influencer, creator, or ambassador partnerships to promote their product — finding and vetting partners, structuring deals, briefing creators, disclosure compliance, and measuring ROI. Playbook · refs: ugc-creator-program
launch v2.0.2 — When the user wants to plan a product launch, feature announcement, or release strategy. Playbook
lead-magnets v2.0.0 — When the user wants to create, plan, or optimize a lead magnet for email capture or lead generation. Playbook · refs: benchmarks · format-guide
marketing-council v1.0.0 — When the user wants multiple expert perspectives on a marketing question — a simulated board of advisors staffed by legendary marketers (Seth Godin, David Ogilvy, Eugene Schwartz, April Dunford, Rory Sutherland, Alex Hormozi, Byron Sharp, and more). Playbook · refs: advisor-template · alex-hormozi · ann-handley · april-dunford · byron-sharp · claude-hopkins · david-ogilvy · eugene-schwartz · gary-halbert · gary-vaynerchuk · rory-sutherland · russell-brunson · seth-godin
marketing-ideas v2.0.1 — When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Playbook · refs: guerrilla-marketing · ideas-by-category
marketing-loops v1.2.0 — When the user wants to set up a recurring, self-running marketing workflow — a repeatable loop an AI agent runs on a cadence (weekly, daily, on a trigger) rather than a one-off task. Playbook · refs: loop-catalog · loop-guardrails · loop-orchestration · loop-state · loop-template
marketing-plan v1.1.1 — When the user needs a comprehensive marketing plan for a client, a company they advise, or their own product. Playbook · refs: aarrr-framework · budget-planning · client-types · current-state-rubric · example-quietude · funding-stage-unlocks · growth-patterns · idea-cross-reference · measurement-framework · methodology · ops-stack-mapping · plan-template · team-and-agency-model
marketing-psychology v2.0.0 — When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Playbook
offers v1.0.1 — When the user wants to design, construct, or improve an offer — the thing they actually sell — including value framing, bonus stacking, guarantee design, scarcity/urgency, naming, and payment structure. Playbook · refs: bonus-stacking · examples · guarantee-design · offer-anatomy · offer-formats · saas-offers · scarcity-urgency · value-equation
onboarding v2.0.1 — When the user wants to optimize post-signup onboarding, user activation, first-run experience, or time-to-value. Playbook · refs: activation-models · experiments · minimum-path-to-value
paywalls v2.0.0 — When the user wants to create or optimize in-app paywalls, upgrade screens, upsell modals, or feature gates. Playbook · refs: experiments
popups v2.0.0 — When the user wants to create or optimize popups, modals, overlays, slide-ins, or banners for conversion purposes. Playbook
pricing v2.1.1 — When the user wants help with pricing decisions, packaging, or monetization strategy. Playbook · refs: pricing-models · pricing-page-teardown · research-methods · tier-structure
product-marketing v2.1.0 — When the user wants to create or update their product marketing context document. Playbook
programmatic-seo v2.0.0 — When the user wants to create SEO-driven pages at scale using templates and data. Playbook · refs: playbooks
prospecting v1.1.0 — When the user wants to find, qualify, and build a list of prospects to reach out to — across B2B SaaS, general B2B, or local small businesses. Playbook · refs: b2b-prospecting · compliance · data-sources · demand-signals · local-prospecting · saas-prospecting
public-relations v1.1.1 — When the user wants help with public relations, earned media, press coverage, journalist outreach, or media strategy (not pull requests). Playbook · refs: journalist-pitching · media-outlets · newsjacking · podcast-guest-prep · press-platforms · story-angles
referrals v2.0.1 — When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy. Playbook · refs: affiliate-programs · program-examples · viral-mechanisms
revops v2.0.0 — When the user wants help with revenue operations, lead lifecycle management, or marketing-to-sales handoff processes. Playbook · refs: automation-playbooks · lifecycle-definitions · routing-rules · scoring-models
sales-enablement v2.0.1 — When the user wants to create sales collateral, pitch decks, one-pagers, objection handling docs, or demo scripts. Playbook · refs: deck-frameworks · demo-scripts · objection-library · one-pager-templates
schema v2.0.0 — When the user wants to add, fix, or optimize schema markup and structured data on their site. Playbook · refs: schema-examples
seo-audit v2.0.1 — When the user wants to audit, review, or diagnose SEO issues on their site. Playbook · refs: ai-writing-detection · international-seo
signup v2.0.0 — When the user wants to optimize signup, registration, account creation, or trial activation flows. Playbook
site-architecture v2.0.0 — When the user wants to plan, map, or restructure their website's page hierarchy, navigation, URL structure, or internal linking. Playbook · refs: mermaid-templates · navigation-patterns · site-type-templates
sms v1.0.0 — When the user wants to plan, build, or optimize SMS or MMS marketing — including welcome flows, abandoned cart texts, post-purchase, win-back, promotional sends, or transactional/auth SMS. Playbook · refs: compliance · platforms · sequence-templates
social v2.2.0 — When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, Facebook, or other platforms, or wants to do social listening and engagement triage. Playbook · refs: carousel-frameworks · listening · listening-sources-template · platform-limits · platforms · post-templates · reverse-engineering · short-form-video
video v2.1.0 — When the user wants to create, generate, or produce video content using AI tools or programmatic frameworks. Playbook · refs: ai-video-prompting · edit-anatomy

Mentioned

ab-testing v2.0.0 · Workspace — ab-testing When the user wants to plan, design, or implement an A/B test or experiment, or build a growth experimentation program. Also use when the user mentions "A/B test," "split test," "experiment

ab-testing · Article — A/B Test Setup You are an expert in experimentation and A/B testing. Your goal is to help design tests that produce statistically valid, actionable results. Initial Assessment Check for product market

ab-testing · sample-size-guide · Article — Sample Size Guide Reference for calculating sample sizes and test duration. Contents Sample Size Fundamentals (required inputs, what these mean) Sample Size Quick Reference Tables Duration Calculator

ab-testing · test-templates · Article — A/B Test Templates Reference Templates for planning, documenting, and analyzing experiments. Contents Test Plan Template Results Documentation Template Test Repository Entry Template Quick Test Brief

ad-creative v2.8.2 · Workspace — ad-creative When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the user me

ad-creative · Article — Ad Creative You are an expert performance creative strategist. Your goal is to generate high-performing ad creative at scale — headlines, descriptions, and primary text that drive clicks and conversio

ad-creative · creative-review-page · Article — The Creative Review Page A shareable, self-contained web page that presents generated ad concepts for a client or stakeholder to review and pick — the visual upgrade to INDEX.md . Where the markdown o

ad-creative · creative-roadmap · Article — The Creative Strategy Loop Generation (Modes 1–3) answers "make me ads." This reference answers the question that comes first: which ads are worth making, in what order, at what production cost — and

ad-creative · generative-tools · Article — Generative AI Tools for Ad Creative Reference for using AI image generators, video generators, and code-based video tools to produce ad visuals at scale. When to Use Generative Tools | Need | Tool Cat

ad-creative · hook-system · Article — The Hook System The first three seconds decide whether the rest of the ad exists. Hooks are the highest-leverage unit of paid creative work — and hook diversity is what earns incremental learning: dis

ad-creative · imessage-video-ads · Article — iOS-Native Reveal Video Ads (iMessage, ChatGPT, Apple Notes, AirDrop) A family of 9:16 social-native video formats that recreate a familiar iOS surface in real time and let the brand emerge inside it.

ad-creative · meta-creative-formats · Article — Meta Creative Format Taxonomy — Which Format to Make Next A prioritized S→F catalog of ~51 Meta ad creative formats, built as a decision aid for "which format do I make next," not an encyclopedia. Use

ad-creative · motion-video-ads · Article — Motion-Style Video Ads (Faceless, Fully Generated) Format popularized by Borja ( @borjafat ) and the open super-video-maker motion-collage recipe by Bomx ; thi

ad-creative · platform-specs · Article — Platform Specs Reference Complete character limits, format requirements, and best practices for each ad platform. Google Ads Responsive Search Ads (RSAs) | Element | Character Limit | Required | Notes

ad-creative · short-form-video-specs · Article — Short-Form Vertical Video — Production Spec & Creator Formats The platform-craft layer beneath any 9:16 video for TikTok, Reels, or Shorts — the constraints that decide whether a good idea survives co

ad-creative · static-ad-templates · Article — Static Ad Template Library Structural templates for static (image) ad creative. Each is a layout framework with slots for brand-specific copy — the structure is proven; the inputs make it yours. Use t

ads v2.3.2 · Workspace — ads When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,'

ads · Article — Paid Ads You are an expert performance marketer with direct access to ad platform accounts. Your goal is to help create, optimize, and scale paid advertising campaigns that drive efficient customer ac

ads · abm-playbook · Article — ABM Playbook (Paid) Account-based marketing with ads: targeting named accounts on LinkedIn and Meta, accelerating open pipeline, and stitching channels together. ABM ads are a pipeline influence motio

ads · ad-copy-templates · Article — Ad Copy Templates Reference Detailed formulas and templates for writing high-converting ad copy. Contents Primary Text Formulas (Problem-Agitate-Solve, Before-After-Bridge, Social Proof Lead, Feature-

ads · audience-targeting · Article — Audience Targeting Reference Detailed targeting strategies for each major ad platform. Contents Google Ads Audiences (Search Campaign Targeting, Display/YouTube Targeting) Meta Audiences (Core Audienc

ads · audit-guardrails · Article — Account Audits, Scoring & Recommendation Guardrails Load this before auditing a live ad account, grading account health, quoting benchmarks, or recommending changes to a running campaign. It exists to

ads · b2b-paid-playbook · Article — B2B Paid Playbook Cross-platform operating rules for B2B paid acquisition — where sales cycles run 2–24 months, in-platform conversions mislead, and lead quality matters more than lead cost. Use this

ads · conversion-tracking · Article — Conversion Tracking Setup How to set up conversion tracking pixels across ad platforms. This guide covers installation, event configuration, and validation — everything a marketer needs to ensure ad s

ads · creative-research-automation · Article — Creative Research Automation An agentic workflow for running the creative-strategy research that usually eats most of a strategist's time — ad-library teardowns, review→persona mapping, and organic co

ads · google-ads-audit-checklist · Article — Google Ads Audit Checklist (Ecommerce) An itemized, ecommerce-oriented audit of a live Google Ads + Merchant Center account: 32 checks across 11 categories, built to find wasted spend, uncover prospec

ads · google-search-playbook · Article — Google Search Playbook (B2B) Intent-first operating rules for Google Ads: where to spend first, how to structure the account, when to loosen match types, and how to keep smart bidding pointed at reven

ads · linkedin-b2b-playbook · Article — LinkedIn B2B Playbook Operational rules for LinkedIn Ads: bidding, audience sizing, scaling triggers, benchmarks, and format-specific tactics. LinkedIn is the precision channel — highest-quality B2B t

ads · meta-decision-system · Article — Meta Decision System (B2B) A quantified kill/keep/scale engine for Meta ads. Every threshold derives from one anchor number, so decisions become arithmetic instead of vibes. Pairs with the strategy-le

ads · payback-period · Article — Payback Period Budgeting The gate before every channel decision: can I afford this channel? Advertising has to be deterministic — $1 in, more than $1 out, on a clock you can name. Payback Period is ho

ads · platform-setup-checklists · Article — Platform Setup Checklists Complete setup checklists for major ad platforms. Contents Google Ads Setup (Account Foundation, Conversion Tracking, Analytics Integration, Audience Setup, Campaign Readines

ads · rsa-output-spec · Article — Google RSA Output Spec When the user requests Google Ads RSAs (Responsive Search Ads), output MUST comply with these platform limits and structural requirements. Do not output any RSA that violates th

ai-seo v2.5.0 · Workspace — ai-seo When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. Also use when the user mentions 'AI SEO,' 'AEO,' 'GEO,' 'LLMO,' 'answer engi

ai-seo · Article — AI SEO You are an expert in AI search optimization — the practice of making content discoverable, extractable, and citable by AI systems including Google AI Overviews, ChatGPT, Perplexity, Claude, Gem

ai-seo · agent-readiness · Article — Agent Readiness — Can an Agent Reach, Navigate, and Parse Your Site? AI visibility work splits into two layers: what your content says (the rest of this skill) and whether an agent can get to it at al

ai-seo · citations-vs-recommendations · Article — Citations vs. Recommendations: The AI Visibility Ladder Being cited by an AI engine and being recommended by it are two different outcomes governed by two different systems . A citation means your pag

ai-seo · content-patterns · Article — AEO and GEO Content Patterns Reusable content block patterns optimized for answer engines and AI citation. Contents Answer Engine Optimization (AEO) Patterns (Definition Block, Step-by-Step Block, Com

ai-seo · content-types · Article — AI SEO by Content Type Tactical guidance for optimizing specific content types for AI search citation. These tactics work for non-Google AI engines (ChatGPT, Claude, Perplexity, Copilot) and don't hur

ai-seo · format-volatility · Article — Format Volatility — Which Content Formats AI Cites (and How Fast That Changes) Citation- source volatility (Reddit wiped overnight, Gemini favoring owned sites) is covered in agent-readiness.md . This

ai-seo · okf · Article — Open Knowledge Format (OKF) Google's v0.1 markdown spec for representing site content as an agent-readable bundle. Introduced on the [Google Cloud blog]( https://cloud.google.com/blog/products/data-an

ai-seo · platform-ranking-factors · Article — How Each AI Platform Picks Sources Each AI search platform has its own search index, ranking logic, and content preferences. This guide covers what matters for getting cited on each one. Sources cited

ai-seo · youtube-ai-citations · Article — YouTube Videos That Get Cited by AI YouTube is one of the most-cited third-party surfaces in AI answers — Google AI Overviews and Gemini cite it heavily, and ChatGPT/Perplexity lift from it for how-to

analytics v2.0.1 · Workspace — analytics When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "eve

analytics · Article — Analytics Tracking You are an expert in analytics implementation and measurement. Your goal is to help set up tracking that provides actionable insights for marketing and product decisions. Initial As

analytics · event-library · Article — Event Library Reference Comprehensive list of events to track by business type and context. Contents Marketing Site Events (navigation & engagement, CTA & form interactions, conversion events) Product

analytics · ga4-implementation · Article — GA4 Implementation Reference Detailed implementation guide for Google Analytics 4. Contents Configuration (data streams, enhanced measurement events, recommended events) Custom Events (gtag.js impleme

analytics · gtm-implementation · Article — Google Tag Manager Implementation Reference Detailed guide for implementing tracking via Google Tag Manager. Contents Container Structure (tags, triggers, variables) Naming Conventions Data Layer Patt

aso v2.0.1 · Workspace — aso When the user wants to audit or optimize an App Store or Google Play listing. Also use when the user mentions 'ASO audit,' 'app store optimization,' 'optimize my app listing,' 'improve app visibil

aso · Article — ASO Audit Analyze App Store and Google Play listings against ASO best practices. Fetches live listing data, scores metadata, visuals, and ratings, then produces a prioritized action plan. When to Use

aso · apple-specs · Article — Apple App Store — Official Specs & Guidelines All data from developer.apple.com as of March 2026. Character Limits | Field | Limit | Indexed for Search? | Notes

aso · benchmarks · Article — ASO Benchmarks & Conversion Data Industry data from AppTweak, SplitMetrics, Sensor Tower, and others. Updated March 2026. Conversion Rate Benchmarks by Category Average CVR (page view to install): iOS

aso · google-play-specs · Article — Google Play Store — Official Specs & Guidelines All data from support.google.com and developer.android.com as of March 2026. Character Limits | Field | Limit | Indexed? | Notes

aso · report-template · Article — ASO Audit Report Template Use this structure for all ASO audit reports. Header # ASO Audit: {App Name} Store: {Apple App Store / Google Play} URL: {listing URL} Audit date: {date} Brand tier: {Dominan

aso · scoring-criteria · Article — ASO Scoring Criteria Score each dimension 0-10 using the rubrics below. Apply brand maturity tier adjustments from Phase 1.5 of the main skill. Brand Maturity Adjustments (apply to all dimensions) Bef

attribution v1.1.0 · Workspace — attribution When the user wants to figure out which marketing actually drives conversions and revenue, choose or interpret an attribution model, or reconcile conflicting numbers across tools. Also use

attribution · Article — Attribution You help users answer the hardest question in marketing: which of my efforts actually caused this conversion and this revenue? Attribution is where marketers lose the most money — to chann

attribution · attribution-models · Article — Attribution Models — The Math, Worked Six standard models, one journey scored six ways, and data-driven attribution explained without the black box. Use this when the user wants to understand why two

attribution · by-business-type · Article — Attribution by Business Type Attribution defaults differ sharply by business model. The same "which channel drives revenue?" question wants a different source of truth, model, and paradigm depending o

attribution · first-party-tracking · Article — First-Party Attribution — The Own-Your-Attribution Runbook How to instrument and stitch attribution yourself when you control the site/app. This is the build track (Pillar B). It's distilled from real

attribution · measurement-paradigms · Article — Measurement Paradigms — MTA vs. MMM vs. Incrementality Attribution models (see attribution-models.md ) split credit within your tracked data. They can't tell you what would have happened anyway. That'

churn-prevention v2.0.0 · Workspace — churn-prevention When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or implement retention strategies. Also use when the user mentions 'churn,'

churn-prevention · Article — Churn Prevention You are an expert in SaaS retention and churn prevention. Your goal is to help reduce both voluntary churn (customers choosing to cancel) and involuntary churn (failed payments) throu

churn-prevention · cancel-flow-patterns · Article — Cancel Flow Patterns Detailed cancel flow patterns by business type, billing provider, and industry. Cancel Flow by Business Type B2C / Self-Serve SaaS High volume, low touch. The flow must work witho

churn-prevention · dunning-playbook · Article — Dunning Playbook Complete guide to recovering failed payments and reducing involuntary churn. Why Dunning Matters Failed payments cause 30-50% of all subscription churn Most failed payments are recove

co-marketing v2.0.1 · Workspace — co-marketing When the user wants to find co-marketing partners, plan joint campaigns, or brainstorm partnership opportunities. Use when the user says 'co-marketing,' 'partner marketing,' 'joint campai

co-marketing · Article — You are a co-marketing strategist who helps SaaS companies identify ideal partners and brainstorm high-impact joint campaigns. Before Starting Check for product marketing context first: If .agents/pro

co-marketing · partnership-types · Article — Partnership Types Adapted from Corey Haines's Founding Marketing , Ch. 11 — "Partnerships tap into existing audiences." The fastest way to reach customers is through companies that already have their

cold-email v2.0.0 · Workspace — cold-email Write B2B cold emails and follow-up sequences that get replies. Use when the user wants to write cold outreach emails, prospecting emails, cold email campaigns, sales development emails, or

cold-email · Article — Cold Email Writing You are an expert cold email writer. Your goal is to write emails that sound like they came from a sharp, thoughtful human — not a sales machine following a template. Before Writing

cold-email · benchmarks · Article — Benchmarks, Data & Expert Methods Core Performance Metrics (2024–2025) Metric Average Good Excellent Source

cold-email · follow-up-sequences · Article — Follow-Up Sequences 55% of replies come from follow-ups, not the initial email. Yet 48% of salespeople never follow up even once. How Many: 3–5 Total Emails Highest single-email reply rate: 8.4% (Belk

cold-email · frameworks · Article — Cold Email Copywriting Frameworks Frameworks beat templates — they teach thinking patterns, not copy-paste shortcuts. PAS — Problem, Agitate, Solution (default) Structure: Identify pain → Amplify cons

cold-email · personalization · Article — Personalization at Scale Personalization drives 50–250% more replies (Lavender). The key insight: if your personalization has nothing to do with the problem you solve, it's just an attention hack (Cla

cold-email · subject-lines · Article — Subject Line Optimization The subject line determines whether the email gets read. The data is counterintuitive: short, boring, internal-looking subject lines win decisively. Length: 2–4 words 2-word

community-marketing v2.0.1 · Workspace — community-marketing Build and leverage online communities to drive product growth and brand loyalty. Use when the user wants to create a community strategy, grow a Discord or Slack community, manage a

community-marketing · Article — Community Marketing You are an expert community builder and community-led growth strategist. Your goal is to help the user design, launch, and grow a community that creates genuine value for members w

community-marketing · community-models · Article — Community Models & Scaling Phases The named model taxonomy, the flagship benchmark, and how the community-owner role changes as the community grows. Pair this with the goal playbooks and health metric

competitor-profiling v2.0.1 · Workspace — competitor-profiling When the user wants to research, profile, or analyze competitors from their URLs. Also use when the user mentions 'competitor profile,' 'competitor research,' 'competitor analysis

competitor-profiling · Article — Competitor Profiling You are an expert competitive intelligence analyst. Your goal is to take a list of competitor URLs and produce comprehensive, structured competitor profile documents by combining

competitor-profiling · templates · Article — Profile Templates Ready-to-use templates for competitor profile sections and the summary document. Contents Quick Scan Template Summary Comparison Table Positioning Map Competitive SWOT Profile Update

competitor-profiling · tool-reference · Article — MCP Tool Reference for Competitor Profiling Quick reference for the Firecrawl and DataForSEO MCP tools used in competitor profiling. Contents Firecrawl Tools (site scraping) DataForSEO Tools (SEO & ma

competitors v2.0.1 · Workspace — competitors When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison

competitors · Article — Competitor & Alternative Pages You are an expert in creating competitor comparison and alternative pages. Your goal is to build pages that rank for competitive search terms, provide genuine value to e

competitors · content-architecture · Article — Content Architecture for Competitor Pages How to structure and maintain competitor data for scalable comparison pages. Contents Centralized Competitor Data Competitor Data Template Your Product Data P

competitors · templates · Article — Section Templates for Competitor Pages Ready-to-use templates for each section of competitor comparison pages. Contents TL;DR Summary Paragraph Comparison (Not Just Tables) Feature Comparison Section

content-strategy v2.1.1 · Workspace — content-strategy When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I w

content-strategy · Article — Content Strategy You are a content strategist. Your goal is to help plan content that drives traffic, builds authority, and generates leads by being either searchable, shareable, or both. Before Plann

content-strategy · content-distribution · Article — Content Distribution Spine The "distribute" half of content strategy. Creating a great piece is table stakes; the leverage is in getting it seen. This reference expands the Create Once, Distribute Twi

content-strategy · headless-cms · Article — Headless CMS Guide Reference for choosing, modeling, and implementing a headless CMS for marketing content. When to Use This Reference Use this when selecting a CMS for a new project, designing conten

copy-editing v2.0.0 · Workspace — copy-editing When the user wants to edit, review, or improve existing marketing copy, or refresh outdated content. Also use when the user mentions 'edit this copy,' 'review my copy,' 'copy feedback,'

copy-editing · Article — Copy Editing You are an expert copy editor specializing in marketing and conversion copy. Your goal is to systematically improve existing copy through focused editing passes while preserving the core

copy-editing · checklist · Article — Copy Editing Checklist Use this checklist alongside the Seven Sweeps Framework (see SKILL.md) as a final QA pass before delivering edited copy. Before You Start Understand the goal of this copy Know t

copy-editing · content-refresh · Article — Content Refresh Editing Copy editing isn't just for new content. Existing pages and posts decay over time — outdated stats, stale examples, drifted brand voice, and missed SEO opportunities. A content

copy-editing · plain-english-alternatives · Article — Plain English Alternatives Replace complex or pompous words with plain English alternatives. Source: Plain English Campaign A-Z of Alternative Words (2001), Australian Government Style Manual (2024),

copywriting v2.0.2 · Workspace — copywriting When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use whe

copywriting · Article — Copywriting You are an expert conversion copywriter. Your goal is to write marketing copy that is clear, compelling, and drives action. Before Writing Check for product marketing context first: If .ag

copywriting · copy-frameworks · Article — Copy Frameworks Reference Headline formulas, page section types, and structural templates. Contents Headline Formulas (outcome-focused, problem-focused, audience-focused, differentiation-focused, proo

copywriting · natural-transitions · Article — Natural Transitions Transitional phrases to guide readers through your content. Good signposting improves readability, user engagement, and helps search engines understand content structure. Adapted f

cro v2.0.0 · Workspace — cro When the user wants to optimize, improve, or increase conversions on any marketing page or form — including homepage, landing pages, pricing pages, feature pages, lead capture forms, or contact fo

cro · Article — Conversion Rate Optimization (CRO) You are a conversion rate optimization expert. Your goal is to analyze marketing pages and provide actionable recommendations to improve conversion rates. Initial As

cro · experiments · Article — Page CRO Experiment Ideas Comprehensive list of A/B tests and experiments organized by page type. Contents Homepage Experiments (Hero Section, Trust & Social Proof, Features & Content, Navigation & UX

cro · form · Article — Form CRO You are an expert in form optimization. Your goal is to maximize form completion rates while capturing the data that matters. Initial Assessment Check for product marketing context first: If

customer-research v2.0.2 · Workspace — customer-research When the user wants to conduct, analyze, or synthesize customer research. Use when the user mentions "customer research," "ICP research," "talk to customers," "analyze transcripts,"

customer-research · Article — Customer Research You are an expert customer researcher. Your goal is to help uncover what customers actually think, feel, say, and struggle with — so that everything from positioning to product to co

customer-research · interviews-and-surveys · Article — Customer Research — Interviews & Surveys (Primary Research) Going to the source. Mode 2 mines what customers already said in public; this is Mode 3 — you ask . Customer research is your marketing chea

customer-research · source-guides · Article — Customer Research — Source Guides Detailed, source-by-source playbooks for gathering customer intelligence from online watering holes. Reddit Research Finding the Right Subreddits Start by identifying

directory-submissions v2.0.0 · Workspace — directory-submissions When the user wants to submit their product to startup, SaaS, AI, agent, MCP, no-code, or review directories for backlinks, domain rating, and discovery. Also use when the user m

directory-submissions · Article — Directory Submissions You are an expert in directory-driven distribution for software products. Your goal is to help the user build a compounding backlink + discovery foundation by submitting to the r

directory-submissions · directory-list · Article — Directory List — Full Reference Canonical list of directories organized by tier. DR values are approximate and drift over time — verify via Ahrefs or Moz before building a plan around them. Column leg

directory-submissions · positioning-variations · Article — Positioning Variations Library Directory audiences respond to different framings. Never copy-paste the same description everywhere — AI engines penalize duplicate content, and each directory type rewa

emails v2.0.0 · Workspace — emails When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions "email sequence," "drip campaign,"

emails · Article — Email Sequence Design You are an expert in email marketing and automation. Your goal is to create email sequences that nurture relationships, drive action, and move people toward conversion. Initial A

emails · copy-guidelines · Article — Email Copy Guidelines Contents Structure Formatting Tone Length CTA Buttons vs. Links Personalization (merge fields, dynamic content, triggered emails) Segmentation Strategies (by behavior, by stage,

emails · email-types · Article — Email Types Reference A comprehensive guide to lifecycle and campaign emails. Use this as an audit checklist and implementation reference. Contents Onboarding Emails (new users series, new customers s

emails · sequence-templates · Article — Email Sequence Templates Detailed templates for common email sequences. Contents Welcome Sequence (Post-Signup) Lead Nurture Sequence (Pre-Sale) Re-Engagement Sequence Onboarding Sequence (Product Use

events v1.0.0 · Workspace — events When the user wants to plan, run, sponsor, speak at, or get pipeline from events — webinars, conferences, trade shows, meetups, dinners, workshops, virtual summits, or user conferences. Also us

events · Article — Event Marketing You are an expert in event-driven marketing — using webinars, conferences, dinners, and talks to create pipeline, authority, and compounding content. Your job is to make events produce

events · event-portfolio-strategy · Article — Event Portfolio Strategy — Which Events, Why, and the Economics The layer that sits above role and tactics. Events are the most expensive, riskiest, hardest-to-measure channel you can run — so the lev

events · speaking · Article — Speaking — Get Booked, Design the Talk, Compound the Recording Speaking is the highest-leverage event role per dollar: stage time confers borrowed authority no booth can buy, and the recording compoun

events · sponsorship-roi · Article — Sponsorship & Exhibiting — Evaluate, Negotiate, Work the Floor, Follow Up Sponsorships are the most expensive way to do event marketing and the easiest to waste. The discipline: treat every sponsorshi

events · webinar-funnel · Article — The Webinar Funnel — Registration → Show-Up → Live-to-Close → Nurture The webinar is the flagship hosted format because it's the whole event arc in miniature, repeatable monthly, and every stage is me

free-tools v2.0.1 · Workspace — free-tools When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions "engineering as marketin

free-tools · Article — Free Tool Strategy (Engineering as Marketing) You are an expert in engineering-as-marketing strategy. Your goal is to help plan and evaluate free tools that generate leads, attract organic traffic, an

free-tools · tool-benchmarks · Article — Free Tool Case Benchmarks Real free tools and the numbers they produced. Use these to set expectations, justify the build, and pattern-match your concept against what actually worked. Framing: "Your p

free-tools · tool-types · Article — Free Tool Types Reference Detailed guide to each type of marketing tool you can build. Contents Calculators Generators Analyzers/Auditors Testers/Validators Libraries/Resources Interactive Educational

image v2.0.1 · Workspace — image When the user wants to create, generate, edit, or optimize images for marketing — blog heroes, social graphics, product mockups, profile banners, listing visuals, or brand assets. Also use when

image · Article — Image You are an expert visual content producer who helps create marketing images using AI generation models, design tools, and optimization best practices. Your goal is to help users produce professi

image · ai-image-prompting · Article — AI Image Prompting Guide How to write effective prompts for AI image generation models (Gemini/Nano Banana, Flux, Ideogram, DALL-E, Midjourney). Prompt Structure A strong image prompt follows this for

influencer-marketing v1.1.0 · Workspace — influencer-marketing When the user wants to run influencer, creator, or ambassador partnerships to promote their product — finding and vetting partners, structuring deals, briefing creators, disclosur

influencer-marketing · Article — Influencer & Creator Marketing You are an expert in influencer, creator, and ambassador marketing across B2C (Instagram, TikTok, YouTube) and B2B (LinkedIn, X, newsletters, niche podcasts). Your goal

influencer-marketing · ugc-creator-program · Article — Volume UGC Creator Programs ("Tech UGC") A scaled version of the paid-influencer model where content volume, not any creator's audience, is the asset : an in-house network of creators posting native s

launch v2.0.2 · Workspace — launch When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-mark

launch · Article — Launch Strategy You are an expert in SaaS product launches and feature announcements. Your goal is to help users plan launches that build momentum, capture attention, and convert interest into users.

lead-magnets v2.0.0 · Workspace — lead-magnets When the user wants to create, plan, or optimize a lead magnet for email capture or lead generation. Also use when the user mentions "lead magnet," "gated content," "content upgrade," "do

lead-magnets · Article — Lead Magnets You are an expert in lead magnet strategy. Your goal is to help plan lead magnets that capture emails, generate qualified leads, and naturally lead to product adoption. Before Planning Ch

lead-magnets · benchmarks · Article — Lead Magnet Benchmarks Reference data for planning and evaluating lead magnet performance. Conversion Rate Benchmarks By Format Type Format Landing Page Conversion Notes

lead-magnets · format-guide · Article — Lead Magnet Format Guide Detailed creation guidance for each lead magnet format. Contents Ebooks & Guides Checklists Cheat Sheets Templates & Spreadsheets Swipe Files Mini-Courses Quizzes & Assessment

marketing-council v1.0.0 · Workspace — marketing-council When the user wants multiple expert perspectives on a marketing question — a simulated board of advisors staffed by legendary marketers (Seth Godin, David Ogilvy, Eugene Schwartz, Ap

marketing-council · Article — Marketing Council You convene a simulated board of marketing advisors : legendary marketers whose documented frameworks, published positions, and known heuristics you apply to the user's specific prob

marketing-council · advisor-template · Article — Custom Advisor Template Copy this structure to add an advisor to the bench. Save custom advisors to .agents/advisors/<kebab-name>.md in your project (not inside the skill folder) so they survive skill

marketing-council · alex-hormozi · Article — Alex Hormozi Lens: Marketing problems are math problems — value delivered vs. friction imposed, inputs vs. outputs — and most "marketing" failures are actually offer or volume failures upstream of the

marketing-council · ann-handley · Article — Ann Handley Lens: Every marketing problem is at bottom a writing-and-empathy problem — the brand that sounds the most human, to one specific reader, wins. Core frameworks The Writing GPS ( Everybody W

marketing-council · april-dunford · Article — April Dunford Lens: Positioning is deliberately choosing the market context that makes your product's unique value obvious to the customers best equipped to appreciate it — and most companies default

marketing-council · byron-sharp · Article — Byron Sharp Lens: Marketing should be an evidence-based science governed by empirical, law-like patterns that replicate across categories and decades — and much of what marketers believe about loyalty

marketing-council · claude-hopkins · Article — Claude Hopkins (1866–1932) Lens: Advertising is salesmanship multiplied and measured — every claim, headline, and dollar must justify itself with traceable response data. Core frameworks Test campaign

marketing-council · david-ogilvy · Article — David Ogilvy (1911–1999) Lens: Advertising is salesmanship at scale — a medium of information, not entertainment — disciplined by research, direct-response evidence, and respect for the consumer's int

marketing-council · eugene-schwartz · Article — Eugene Schwartz (1927–1995) Lens: Copy cannot create desire — it can only channel the mass desire already existing in millions of hearts onto a particular product. The market, not the writer, writes t

marketing-council · gary-halbert · Article — Gary Halbert (1938–2007) Lens: Markets beat copy — find a "starving crowd" whose demonstrated buying behavior proves hunger, then reach them with a message that feels personal and impossible to ignore

marketing-council · gary-vaynerchuk · Article — Gary Vaynerchuk Lens: Attention is the only asset in marketing — find where consumer attention is underpriced right now, and make platform-native content there before the price gets bid up. Core frame

marketing-council · rory-sutherland · Article — Rory Sutherland Lens: Most marketing problems are perception problems, not reality problems — humans run on "psycho-logic," not economic logic, so the highest-leverage move changes how something is fr

marketing-council · russell-brunson · Article — Russell Brunson (b. 1980) Lens: Every business is one funnel away — package the offer, story, and traffic into a sequenced value ladder that ascends each customer from free bait to the highest-priced

marketing-council · seth-godin · Article — Seth Godin Lens: Marketing is the generous act of helping someone become who they want to be — done by earning attention and trust from the smallest group that matters, never by stealing attention at

marketing-ideas v2.0.1 · Workspace — marketing-ideas When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,'

marketing-ideas · Article — Marketing Ideas for SaaS You are a marketing strategist with a library of 139 proven marketing ideas. Your goal is to help users find the right marketing strategies for their specific situation, stage

marketing-ideas · guerrilla-marketing · Article — Guerrilla Marketing (#121) Unconventional stunts that earn attention in unexpected places — then get turned into repeatable strategy. The point isn't the one-off spectacle. It's finding a memorable, l

marketing-ideas · ideas-by-category · Article — The 139 Marketing Ideas Complete list of proven marketing approaches organized by category. Contents Content & SEO (1-10) Competitor & Comparison (11-13) Free Tools & Engineering (14-22) Paid Advertis

marketing-loops v1.2.0 · Workspace — marketing-loops When the user wants to set up a recurring, self-running marketing workflow — a repeatable loop an AI agent runs on a cadence (weekly, daily, on a trigger) rather than a one-off task. A

marketing-loops · Article — Marketing Loops You help set up marketing loops — repeatable marketing workflows an AI agent runs on a cadence, each with a defined trigger, a bounded set of steps, a self-check, and an explicit stopp

marketing-loops · loop-catalog · Article — Marketing Loop Catalog A library of repeatable marketing loops with thorough coverage across the funnel. Each is a complete, adaptable spec. Pick the closest match, then tune the cadence, thresholds,

marketing-loops · loop-guardrails · Article — Loop Guardrails & Compliance Loops act on a schedule, often on customer data, sometimes with money or a public voice. This reference consolidates the safety rules that keep autonomous loops from doing

marketing-loops · loop-orchestration · Article — Loop Orchestration & Rollout Loops aren't independent scripts — they compose into a marketing operating system. This reference covers how they fit together and the order to adopt them so you never bui

marketing-loops · loop-state · Article — Loop State & Run Logging Idempotency is only real if the loop can remember what it already did between runs. This reference defines where that state lives and how to log runs — so loops don't double-a

marketing-loops · loop-template · Article — Loop Template A copy-paste template for authoring your own marketing loop. Fill every one of the nine parts — a loop missing its state/idempotency , self-check , or stop/bail-out isn't a system, it's

marketing-plan v1.1.1 · Workspace — marketing-plan When the user needs a comprehensive marketing plan for a client, a company they advise, or their own product. Also use when the user mentions "marketing plan," "growth plan," "GTM plan,

marketing-plan · Article — Marketing Plan You are an expert marketing strategist operating at fCMO (fractional CMO) level. Your job is to produce a comprehensive, executable 12-month marketing plan for a specific client or comp

marketing-plan · aarrr-framework · Article — AARRR Framework — Primer for Plan Sequencing AARRR (Dave McClure's "pirate metrics") is the spine of every plan produced by this skill. This doc is the primer + the decision rules for when each stage

marketing-plan · budget-planning · Article — Budget Planning — Scientific Methods for Setting the Marketing Budget The problem with most SaaS marketing budgets is that they're pulled out of thin air — a number that hopefully doesn't constrain gr

marketing-plan · client-types · Article — Client Types — Variations by Business Model The 13-section plan structure stays consistent across client types. What changes is the content emphasis within each section. This doc names the dominant pa

marketing-plan · current-state-rubric · Article — Current State Rubric — 17-Section Scoring Lens This 17-section rubric is the source of truth for Section 3 ("Current State") of every marketing plan. Score each section 0–5 from available materials, t

marketing-plan · example-quietude · Article — Example — Quietude Marketing Plan v1 This is the canonical reference example for the /marketing-plan skill. It's based on a real fCMO engagement for a hybrid hardware-and-software wellness platform. N

marketing-plan · funding-stage-unlocks · Article — Funding-Stage Capability Unlocks Every marketing plan must include explicit "what changes when funding closes / when budget unlocks" reasoning. This makes the plan investor-friendly and operationally

marketing-plan · growth-patterns · Article — Growth Patterns — The Real Shape of SaaS Growth The 12-month outlook in every plan (Section 10) describes a trajectory. This doc names the shape of that trajectory honestly — what real SaaS growth loo

marketing-plan · idea-cross-reference · Article — Idea Cross-Reference — 139 Marketing Ideas Mapped to AARRR The marketing-ideas skill catalogs 139 proven marketing tactics. This doc is the source-of-truth mapping: every idea assigned to a primary AA

marketing-plan · measurement-framework · Article — Measurement Framework — KPIs, North Stars, Cadence Every plan needs a measurement section that tells the team how to know if the plan is working. This doc is the source for Section 13's measurement su

marketing-plan · methodology · Article — Methodology — How a Marketing Plan Gets Made The three-phase workflow that produces a comprehensive marketing plan. SKILL.md is the orchestration layer; this is the operational detail. Phase 1 — INIT

marketing-plan · ops-stack-mapping · Article — Marketing Operations Stack — Skills + MCPs per AARRR Stage This doc maps every marketing-skill and every relevant MCP/API integration to the AARRR stage(s) it primarily serves. It's the source for Sec

marketing-plan · plan-template · Article — Plan Template — The 13-Section Structure The canonical template for every marketing plan generated by this skill. Each section has a purpose, a structure, and inline prompts for what to draft. The Qui

marketing-plan · team-and-agency-model · Article — Team and Agency Model — Hire for Strategy, Outsource Execution The marketing operations stack (Section 11 of every plan) describes what gets done. This doc describes who does it — the operating princi

marketing-psychology v2.0.0 · Workspace — marketing-psychology When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive

marketing-psychology · Article — Marketing Psychology & Mental Models You are an expert in applying psychological principles and mental models to marketing. Your goal is to help users understand why people buy, how to influence behav

offers v1.0.1 · Workspace — offers When the user wants to design, construct, or improve an offer — the thing they actually sell — including value framing, bonus stacking, guarantee design, scarcity/urgency, naming, and payment s

offers · Article — Offer Design You are an expert in offer construction. Your goal is to help the user build offers that move — not by writing better copy on a worse offer, but by improving the offer itself. Before Star

offers · bonus-stacking · Article — Bonus Stacking How to add bonuses that raise perceived value without devaluing the core offer. What bonuses actually do Three jobs at once: Raise perceived value of the total offer Lower perceived ris

offers · examples · Article — Worked Examples — Before/After Offers Anonymized examples drawn from real engagements. Each shows the weak version, the diagnostic, and the strong version. Example 1: Fractional CMO service Before * T

offers · guarantee-design · Article — Guarantee Design A guarantee directly raises perceived likelihood of achievement (the buyer thinks: "they'll only offer this if they're confident") and lowers effort & sacrifice (less emotional risk).

offers · offer-anatomy · Article — Offer Anatomy A complete offer has six components. Skip any one and conversion suffers — usually noticeably. The six components # Component Question it answers Where it fails

offers · offer-formats · Article — Offer Formats by Business Type The right offer format depends on what you sell. The same six components (core, bonuses, guarantee, scarcity, name, price) get assembled differently by business type. Th

offers · saas-offers · Article — SaaS Offers — the discount trap + worked examples The rest of the offers library skews services, courses, and coaching. This reference covers the SaaS case specifically: why discounting is the wrong a

offers · scarcity-urgency · Article — Scarcity & Urgency The reason to buy now, not later. This is the most misused offer lever in the industry. Done right, it's a meaningful conversion lift and a respect-the-buyer's-time gesture. Done wr

offers · value-equation · Article — The Value Equation The single most useful frame for offer design. Originated in Alex Hormozi's $100M Offers ; the underlying idea (multiply benefits, divide costs) is much older — direct-response copy

onboarding v2.0.1 · Workspace — onboarding When the user wants to optimize post-signup onboarding, user activation, first-run experience, or time-to-value. Also use when the user mentions "onboarding flow," "activation rate," "user

onboarding · Article — Onboarding CRO You are an expert in user onboarding and activation. Your goal is to help users reach their "aha moment" as quickly as possible and establish habits that lead to long-term retention. In

onboarding · activation-models · Article — Activation Models The activation model is how you let a user experience value before they pay. It shapes signup volume, conversion, and the entire onboarding path. Pick the model before you design the

onboarding · experiments · Article — Onboarding Experiment Ideas Comprehensive list of A/B tests and experiments for user onboarding and activation. Contents Flow Simplification Experiments (reduce friction, step sequencing, progress & m

onboarding · minimum-path-to-value · Article — Minimum Path to Value (MPTV) Minimum Path to Value (MPTV) — the least number of steps to experience enough value to make a confident decision. Not the fastest path to any value, and not the full featu

paywalls v2.0.0 · Workspace — paywalls When the user wants to create or optimize in-app paywalls, upgrade screens, upsell modals, or feature gates. Also use when the user mentions "paywall," "upgrade screen," "upgrade modal," "ups

paywalls · Article — Paywall and Upgrade Screen CRO You are an expert in in-app paywalls and upgrade flows. Your goal is to convert free users to paid, or upgrade users to higher tiers, at moments when they've experienced

paywalls · experiments · Article — Paywall Experiment Ideas Comprehensive list of A/B tests and experiments for paywall optimization. Contents Trigger & Timing Experiments (When to Show, Trigger Type) Paywall Design Experiments (Layout

popups v2.0.0 · Workspace — popups When the user wants to create or optimize popups, modals, overlays, slide-ins, or banners for conversion purposes. Also use when the user mentions "exit intent," "popup conversions," "modal opt

popups · Article — Popup CRO You are an expert in popup and modal optimization. Your goal is to create popups that convert without annoying users or damaging brand perception. Initial Assessment Check for product market

pricing v2.1.1 · Workspace — pricing When the user wants help with pricing decisions, packaging, or monetization strategy. Also use when the user mentions 'pricing,' 'pricing tiers,' 'freemium,' 'free trial,' 'packaging,' 'price

pricing · Article — Pricing Strategy You are an expert in SaaS pricing and monetization strategy. Your goal is to help design pricing that captures value, drives growth, and aligns with customer willingness to pay. Befor

pricing · pricing-models · Article — Pricing Models The eight core ways to structure how you charge. This is distinct from the value metric (what unit you charge on) and the tier structure (how you package). Most real products combine tw

pricing · pricing-page-teardown · Article — Pricing Page Teardown A structured way to score a live pricing page and return prioritized fixes. It grades two axes : the classic human buyer experience , and — the newer, higher-leverage lens — AI-a

pricing · research-methods · Article — Pricing Research Methods Contents Van Westendorp Price Sensitivity Meter (The Four Questions, How to Analyze, Survey Tips, Sample Output) MaxDiff Analysis (How It Works, Example Survey Question, Analy

pricing · tier-structure · Article — Tier Structure and Packaging Contents How Many Tiers? Good-Better-Best Framework Tier Differentiation Strategies Example Tier Structure Packaging for Personas (Identifying Pricing Personas, Persona-Ba

product-marketing v2.1.0 · Workspace — product-marketing When the user wants to create or update their product marketing context document. Also use when the user mentions 'product context,' 'marketing context,' 'set up context,' 'positioni

product-marketing · Article — Product Marketing Context You help users create and maintain a product marketing context document. This captures foundational positioning and messaging information that other marketing skills referenc

programmatic-seo v2.0.0 · Workspace — programmatic-seo When the user wants to create SEO-driven pages at scale using templates and data. Also use when the user mentions "programmatic SEO," "template pages," "pages at scale," "directory pa

programmatic-seo · Article — Programmatic SEO You are an expert in programmatic SEO—building SEO-optimized pages at scale using templates and data. Your goal is to create pages that rank, provide value, and avoid thin content pen

programmatic-seo · playbooks · Article — The 12 Programmatic SEO Playbooks Beyond mixing and matching data point permutations, these are the proven playbooks for programmatic SEO. Contents Templates Curation Conversions Comparisons Examples

prospecting v1.1.0 · Workspace — prospecting When the user wants to find, qualify, and build a list of prospects to reach out to — across B2B SaaS, general B2B, or local small businesses. Also use when the user mentions "prospecting,

prospecting · Article — Prospecting You are an expert at building qualified prospect lists across four motions: B2B SaaS, general B2B, local small businesses, and early-stage demand-signal discovery (finding your first custo

prospecting · b2b-prospecting · Article — B2B Prospecting Reference For when the user sells to non-SaaS B2B — services, agencies, manufacturers, mid-market and enterprise companies, professional services firms. ICP Signals That Matter (B2B br

prospecting · compliance · Article — Prospecting Compliance Reference The legal and platform-ToS constraints that apply to prospect list building. Read first, every engagement. Operational guidance, not legal advice. For high-volume prog

prospecting · data-sources · Article — Prospecting Data Sources Tool selection guide for prospecting across all three branches. Tool selection by goal Goal Primary tools Notes Build initial firmographic list (B2B / SaaS)

prospecting · demand-signals · Article — Demand-Signal Discovery (Find Your First Customers) The other three branches build a list from who fits (firmographics, technographics, proximity). This branch builds a list from who is already showin

prospecting · local-prospecting · Article — Local SMB Prospecting Reference For when the user sells to local small businesses — shops, gyms, restaurants, salons, clinics, professional services, contractors, real estate, fitness studios, dental

prospecting · saas-prospecting · Article — SaaS Prospecting Reference For when the user sells SaaS or digital services to other SaaS companies / digital businesses. ICP Signals That Matter (SaaS branch) Beyond standard firmographics (industry,

public-relations v1.1.1 · Workspace — public-relations When the user wants help with public relations, earned media, press coverage, journalist outreach, or media strategy (not pull requests). Also use when the user mentions 'PR,' 'public

public-relations · Article — Public Relations & Earned Media You are an expert in earned media for software products. Your goal is to help the user get covered by journalists, podcasts, and newsletters — efficiently, with respect

public-relations · journalist-pitching · Article — Journalist Pitching — Proactive PR Workflow Building a media list, scoring journalist fit, and crafting pitches that actually get opened. This is a 4–8 week practice, not a one-shot. Contents Building

public-relations · media-outlets · Article — Media Outlets — Where to Pitch A curated, opinionated list of where to pitch for software/SaaS PR. This is the media-outlet slice of resources like submit.co — the journalist-driven half. For startup/

public-relations · newsjacking · Article — Newsjacking — Reactive PR Workflow Injecting your POV into a story that's already trending. Done well: free distribution off a wave of attention. Done badly: cringe at best, brand damage at worst. Con

public-relations · podcast-guest-prep · Article — Podcast Guest Prep Build a prep brief before the user appears on a podcast as a guest. The goal: walk in knowing what's top of mind for the show, how it has evolved, who the hosts are, and which of th

public-relations · press-platforms · Article — Press Request Platforms — Inbound PR Journalists posting "I need a source for X" — you respond, sometimes you get quoted, sometimes you don't. The cheapest PR play available, but only if you treat it

public-relations · story-angles · Article — Story Angles — What Earns Press Distilled from Corey Haines's Founding Marketing , ch. 5. Chase press for the compound effect — authority, journalist relationships, AI-citation surface — not the traff

referrals v2.0.1 · Workspace — referrals When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy. Also use when the user mentions 'referral,' 'affiliate,' 'ambassador,' '

referrals · Article — Referral & Affiliate Programs You are an expert in viral growth and referral marketing. Your goal is to help design and optimize programs that turn customers into growth engines. Before Starting Check

referrals · affiliate-programs · Article — Affiliate Program Design Detailed guidance for building and managing affiliate programs. Contents Commission Structures Cookie Duration Affiliate Recruitment Affiliate Enablement Tools & Platforms (Re

referrals · program-examples · Article — Referral Program Examples Real-world examples of successful referral programs. Contents Dropbox (Classic) Uber/Lyft Morning Brew Notion Incentive Types Comparison Incentive Sizing Framework Viral Coef

referrals · viral-mechanisms · Article — Viral Mechanisms Virality can be engineered through product design , not just bought with reward programs. But don't force it — decide whether virality fits your product before building anything. Cont

revops v2.0.0 · Workspace — revops When the user wants help with revenue operations, lead lifecycle management, or marketing-to-sales handoff processes. Also use when the user mentions 'RevOps,' 'revenue operations,' 'lead scori

revops · Article — RevOps You are an expert in revenue operations. Your goal is to help design and optimize the systems that connect marketing, sales, and customer success into a unified revenue engine. Before Starting

revops · automation-playbooks · Article — Automation Playbooks Platform-specific workflow recipes for HubSpot, Salesforce, scheduling tools, and cross-tool automation. HubSpot Workflow Recipes 1. MQL Alert and Assignment Name: MQL Notificatio

revops · lifecycle-definitions · Article — Lifecycle Stage Definitions Complete templates for lead lifecycle stages, MQL criteria by business type, SLAs, and rejection/recycling workflows. Stage Templates Subscriber Entry criteria: Opted in to

revops · routing-rules · Article — Lead Routing Rules Decision trees, platform-specific configurations, territory routing, ABM routing, and speed-to-lead benchmarks. Routing Decision Tree Use this template to map your routing logic: Ne

revops · scoring-models · Article — Lead Scoring Models Detailed scoring templates, example models by business type, and calibration guidance. Explicit Scoring Template (Fit) Company Attributes Attribute Criteria Points

sales-enablement v2.0.1 · Workspace — sales-enablement When the user wants to create sales collateral, pitch decks, one-pagers, objection handling docs, or demo scripts. Also use when the user mentions 'sales deck,' 'pitch deck,' 'one-pag

sales-enablement · Article — Sales Enablement You are an expert in B2B sales enablement. Your goal is to create sales collateral that reps actually use — decks, one-pagers, objection docs, demo scripts, and playbooks that help cl

sales-enablement · deck-frameworks · Article — Sales Deck Frameworks Detailed slide-by-slide guidance for building sales decks that tell a story and close deals. The Storytelling Arc Every great deck follows a narrative structure: Situation → Comp

sales-enablement · demo-scripts · Article — Demo Script Templates Scene-by-scene templates for different call types, with timing, talk tracks, and interaction guidance. Discovery Call Script Duration: 30 minutes Goal: Qualify the opportunity, u

sales-enablement · objection-library · Article — Objection Library Common B2B SaaS objections with response frameworks. Organized by category for quick reference. Quick-Reference Table For live calls. Find the objection, scan the response, reference

sales-enablement · one-pager-templates · Article — One-Pager Templates Templates for different one-pager use cases, with layout guidance and copy prompts. Product Overview One-Pager The default one-pager. Introduces your product to someone who knows n

schema v2.0.0 · Workspace — schema When the user wants to add, fix, or optimize schema markup and structured data on their site. Also use when the user mentions "schema markup," "structured data," "JSON-LD," "rich snippets," "sc

schema · Article — Schema Markup You are an expert in structured data and schema markup. Your goal is to implement schema.org markup that helps search engines understand content and enables rich results in search. Initi

schema · schema-examples · Article — Schema Markup Examples Complete JSON-LD examples for common schema types. Contents Organization WebSite (with SearchAction) Article / BlogPosting Product SoftwareApplication FAQPage HowTo BreadcrumbLi

seo-audit v2.0.1 · Workspace — seo-audit When the user wants to audit, review, or diagnose SEO issues on their site. Also use when the user mentions "SEO audit," "technical SEO," "why am I not ranking," "SEO issues," "on-page SEO,"

seo-audit · Article — SEO Audit You are an expert in search engine optimization. Your goal is to identify SEO issues and provide actionable recommendations to improve organic search performance. Initial Assessment Check fo

seo-audit · ai-writing-detection · Article — AI Writing Detection Words, phrases, and punctuation patterns commonly associated with AI-generated text. Avoid these to ensure writing sounds natural and human. Sources: Grammarly (2025), Microsoft 3

seo-audit · international-seo · Article — International SEO: Evidence & Sources Detailed evidence backing the International SEO & Localization section of the SEO Audit skill. Organized by topic with source URLs and key quotes. Hreflang Placem

signup v2.0.0 · Workspace — signup When the user wants to optimize signup, registration, account creation, or trial activation flows. Also use when the user mentions "signup conversions," "registration friction," "signup form op

signup · Article — Signup Flow CRO You are an expert in optimizing signup and registration flows. Your goal is to reduce friction, increase completion rates, and set users up for successful activation. Initial Assessmen

site-architecture v2.0.0 · Workspace — site-architecture When the user wants to plan, map, or restructure their website's page hierarchy, navigation, URL structure, or internal linking. Also use when the user mentions "sitemap," "site map,

site-architecture · Article — Site Architecture You are an information architecture expert. Your goal is to help plan website structure — page hierarchy, navigation, URL patterns, and internal linking — so the site is intuitive fo

site-architecture · mermaid-templates · Article — Mermaid Diagram Templates Copy-paste-ready Mermaid diagrams for visual sitemaps. Customize node labels and connections for your site. Basic Hierarchy Simple top-down page hierarchy. graph TD HOME["Hom

site-architecture · navigation-patterns · Article — Navigation Patterns Detailed navigation patterns for different site types and contexts. Header Navigation Simple Header (4-6 items) Best for: small businesses, simple SaaS, portfolios. [Logo] Features

site-architecture · site-type-templates · Article — Site Type Templates Full page hierarchy templates with ASCII trees, URL maps, and navigation recommendations for common site types. SaaS Marketing Site Page Hierarchy Homepage (/) ├── Features (/featu

sms v1.0.0 · Workspace — sms When the user wants to plan, build, or optimize SMS or MMS marketing — including welcome flows, abandoned cart texts, post-purchase, win-back, promotional sends, or transactional/auth SMS. Also us

sms · Article — SMS Marketing You are an expert in SMS and MMS marketing for direct-to-consumer brands, mobile apps, and SaaS products with high-engagement use cases. Your goal is to help plan, build, and optimize SM

sms · compliance · Article — SMS Compliance Reference Comprehensive compliance reference for SMS marketing across major jurisdictions, opt-in copy templates, and STOP/HELP response templates. This is operational guidance, not leg

sms · platforms · Article — SMS Platform Reference Deep-dive on the major SMS marketing platforms — features, pricing, A2P 10DLC support, and integration paths. Pricing is approximate and changes regularly. Always confirm at the

sms · sequence-templates · Article — SMS Sequence Templates Full copy templates with character counts, timing, and segmentation logic for every major SMS flow. Character counts shown assume GSM-7 encoding. Emojis force UCS-2 (70 chars/se

social v2.2.0 · Workspace — social When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, Facebook, or other platforms, or wants to do social listening and e

social · Article — Social Content You are an expert social media strategist. Your goal is to help create engaging content that builds audience, drives engagement, and supports business goals. Before Creating Content Che

social · carousel-frameworks · Article — Carousel Frameworks Five slide-by-slide narrative architectures for carousels — Instagram carousels and LinkedIn document posts. Each framework is a different reason to keep swiping ; picking the righ

social · listening-sources-template · Article — Listening Sources — Template Copy this file to .agents/listening-sources.md in your project (or .claude/listening-sources.md ) and fill in the brackets. Claude reads it when running the listening work

social · listening · Article — Social Listening & Engagement Triage How to surface the right posts to engage with each day — instead of randomly scrolling. The goal is a short, scorable list ("here are your top 10 posts to comment

social · platform-limits · Article — Platform Limits Reference Quick reference for hashtag limits, character counts, and visible text thresholds on each major social platform. Instagram Element Limit Max hashtags 5 (official limit)

social · platforms · Article — Platform-Specific Strategy Guide Detailed strategies for each major social platform. Contents LinkedIn Twitter/X Instagram TikTok Facebook LinkedIn Best for: B2B, thought leadership, professional netw

social · post-templates · Article — Post Format Templates Ready-to-use templates for different platforms and content types. Contents LinkedIn Post Templates (The Story Post, The Contrarian Take, The List Post, The How-To) Twitter/X Thre

social · reverse-engineering · Article — Reverse Engineering Viral Content Instead of guessing what works, systematically analyze top-performing content in your niche and extract proven patterns. Contents The 6-Step Framework (Niche ID, Scra

social · short-form-video · Article — Short-Form Video: Hooks, Scripts & Strategy Detailed reference for creating short-form video content on TikTok, Instagram Reels, and YouTube Shorts. Video Hook Library Curiosity Hooks (Best for engage

video v2.1.0 · Workspace — video When the user wants to create, generate, or produce video content using AI tools or programmatic frameworks. Also use when the user mentions 'video production,' 'AI video,' 'Remotion,' 'Hyperfra

video · Article — Video You are an expert video producer who helps create marketing videos using AI generation models, AI avatars, and programmatic video frameworks. Your goal is to help users produce professional vide

video · ai-video-prompting · Article — AI Video Prompting Guide How to write effective prompts for AI video generation models (Veo, Runway, Kling, Pika). Prompt Structure A strong video prompt follows this formula: [Subject] + [Action] + [

video · edit-anatomy · Article — Reverse-Engineering an Edit (The Beat Sheet) A viral short-form video usually isn't winning on the footage — it's winning on the edit : the cut rhythm, the caption style, the punch-ins, the on-screen