Marketing Skills — Index

Marketing Skills — 50 Agent Skills by Corey Haines

Fifty marketing skills for AI agents: cold email, prospecting, offers, pricing, CRO, SEO, ads, analytics, launches and more. Each skill is a self-contained playbook with frameworks, benchmarks and reference material, written for technical marketers and founders who run AI coding agents.

Imported verbatim from the open-source repository coreyhaines31/marketingskills (snapshot 2026-09-22, main). Each skill is a nested workspace: the playbook (SKILL.md) is the entry article, references/* are its supporting articles.

Credit & license: Written by Corey Haines and contributors. MIT License (c) 2025 Corey Haines. Per-skill versions follow the upstream VERSIONS.md.

What's inside

• ab-testing v2.0.0 — When the user wants to plan, design, or implement an A/B test or experiment, or build a growth experimentation program. Playbook · refs: sample-size-guide · test-templates
• ad-creative v2.8.2 — When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Playbook · refs: creative-review-page · creative-roadmap · generative-tools · hook-system · imessage-video-ads · meta-creative-formats · motion-video-ads · platform-specs · short-form-video-specs · static-ad-templates
• ads v2.3.2 — When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Playbook · refs: abm-playbook · ad-copy-templates · audience-targeting · audit-guardrails · b2b-paid-playbook · conversion-tracking · creative-research-automation · google-ads-audit-checklist · google-search-playbook · linkedin-b2b-playbook · meta-decision-system · payback-period · platform-setup-checklists · rsa-output-spec
• ai-seo v2.5.0 — When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. Playbook · refs: agent-readiness · citations-vs-recommendations · content-patterns · content-types · format-volatility · okf · platform-ranking-factors · youtube-ai-citations
• analytics v2.0.1 — When the user wants to set up, improve, or audit analytics tracking and measurement. Playbook · refs: event-library · ga4-implementation · gtm-implementation
• aso v2.0.1 — When the user wants to audit or optimize an App Store or Google Play listing. Playbook · refs: apple-specs · benchmarks · google-play-specs · report-template · scoring-criteria
• attribution v1.1.0 — When the user wants to figure out which marketing actually drives conversions and revenue, choose or interpret an attribution model, or reconcile conflicting numbers across tools. Playbook · refs: attribution-models · by-business-type · first-party-tracking · measurement-paradigms
• churn-prevention v2.0.0 — When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or implement retention strategies. Playbook · refs: cancel-flow-patterns · dunning-playbook
• co-marketing v2.0.1 — When the user wants to find co-marketing partners, plan joint campaigns, or brainstorm partnership opportunities. Playbook · refs: partnership-types
• cold-email v2.0.0 — Write B2B cold emails and follow-up sequences that get replies. Playbook · refs: benchmarks · follow-up-sequences · frameworks · personalization · subject-lines
• community-marketing v2.0.1 — Build and leverage online communities to drive product growth and brand loyalty. Playbook · refs: community-models
• competitor-profiling v2.0.1 — When the user wants to research, profile, or analyze competitors from their URLs. Playbook · refs: templates · tool-reference
• competitors v2.0.1 — When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Playbook · refs: content-architecture · templates
• content-strategy v2.1.1 — When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Playbook · refs: content-distribution · headless-cms
• copy-editing v2.0.0 — When the user wants to edit, review, or improve existing marketing copy, or refresh outdated content. Playbook · refs: checklist · content-refresh · plain-english-alternatives
• copywriting v2.0.2 — When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Playbook · refs: copy-frameworks · natural-transitions
• cro v2.0.0 — When the user wants to optimize, improve, or increase conversions on any marketing page or form — including homepage, landing pages, pricing pages, feature pages, lead capture forms, or contact forms. Playbook · refs: experiments · form
• customer-research v2.0.2 — When the user wants to conduct, analyze, or synthesize customer research. Playbook · refs: interviews-and-surveys · source-guides
• directory-submissions v2.0.0 — When the user wants to submit their product to startup, SaaS, AI, agent, MCP, no-code, or review directories for backlinks, domain rating, and discovery. Playbook · refs: directory-list · positioning-variations
• emails v2.0.0 — When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Playbook · refs: copy-guidelines · email-types · sequence-templates
• events v1.0.0 — When the user wants to plan, run, sponsor, speak at, or get pipeline from events — webinars, conferences, trade shows, meetups, dinners, workshops, virtual summits, or user conferences. Playbook · refs: event-portfolio-strategy · speaking · sponsorship-roi · webinar-funnel
• free-tools v2.0.1 — When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Playbook · refs: tool-benchmarks · tool-types
• image v2.0.1 — When the user wants to create, generate, edit, or optimize images for marketing — blog heroes, social graphics, product mockups, profile banners, listing visuals, or brand assets. Playbook · refs: ai-image-prompting
• influencer-marketing v1.1.0 — When the user wants to run influencer, creator, or ambassador partnerships to promote their product — finding and vetting partners, structuring deals, briefing creators, disclosure compliance, and measuring ROI. Playbook · refs: ugc-creator-program
• launch v2.0.2 — When the user wants to plan a product launch, feature announcement, or release strategy. Playbook
• lead-magnets v2.0.0 — When the user wants to create, plan, or optimize a lead magnet for email capture or lead generation. Playbook · refs: benchmarks · format-guide
• marketing-council v1.0.0 — When the user wants multiple expert perspectives on a marketing question — a simulated board of advisors staffed by legendary marketers (Seth Godin, David Ogilvy, Eugene Schwartz, April Dunford, Rory Sutherland, Alex Hormozi, Byron Sharp, and more). Playbook · refs: advisor-template · alex-hormozi · ann-handley · april-dunford · byron-sharp · claude-hopkins · david-ogilvy · eugene-schwartz · gary-halbert · gary-vaynerchuk · rory-sutherland · russell-brunson · seth-godin
• marketing-ideas v2.0.1 — When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Playbook · refs: guerrilla-marketing · ideas-by-category
• marketing-loops v1.2.0 — When the user wants to set up a recurring, self-running marketing workflow — a repeatable loop an AI agent runs on a cadence (weekly, daily, on a trigger) rather than a one-off task. Playbook · refs: loop-catalog · loop-guardrails · loop-orchestration · loop-state · loop-template
• marketing-plan v1.1.1 — When the user needs a comprehensive marketing plan for a client, a company they advise, or their own product. Playbook · refs: aarrr-framework · budget-planning · client-types · current-state-rubric · example-quietude · funding-stage-unlocks · growth-patterns · idea-cross-reference · measurement-framework · methodology · ops-stack-mapping · plan-template · team-and-agency-model
• marketing-psychology v2.0.0 — When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Playbook
• offers v1.0.1 — When the user wants to design, construct, or improve an offer — the thing they actually sell — including value framing, bonus stacking, guarantee design, scarcity/urgency, naming, and payment structure. Playbook · refs: bonus-stacking · examples · guarantee-design · offer-anatomy · offer-formats · saas-offers · scarcity-urgency · value-equation
• onboarding v2.0.1 — When the user wants to optimize post-signup onboarding, user activation, first-run experience, or time-to-value. Playbook · refs: activation-models · experiments · minimum-path-to-value
• paywalls v2.0.0 — When the user wants to create or optimize in-app paywalls, upgrade screens, upsell modals, or feature gates. Playbook · refs: experiments
• popups v2.0.0 — When the user wants to create or optimize popups, modals, overlays, slide-ins, or banners for conversion purposes. Playbook
• pricing v2.1.1 — When the user wants help with pricing decisions, packaging, or monetization strategy. Playbook · refs: pricing-models · pricing-page-teardown · research-methods · tier-structure
• product-marketing v2.1.0 — When the user wants to create or update their product marketing context document. Playbook
• programmatic-seo v2.0.0 — When the user wants to create SEO-driven pages at scale using templates and data. Playbook · refs: playbooks
• prospecting v1.1.0 — When the user wants to find, qualify, and build a list of prospects to reach out to — across B2B SaaS, general B2B, or local small businesses. Playbook · refs: b2b-prospecting · compliance · data-sources · demand-signals · local-prospecting · saas-prospecting
• public-relations v1.1.1 — When the user wants help with public relations, earned media, press coverage, journalist outreach, or media strategy (not pull requests). Playbook · refs: journalist-pitching · media-outlets · newsjacking · podcast-guest-prep · press-platforms · story-angles
• referrals v2.0.1 — When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy. Playbook · refs: affiliate-programs · program-examples · viral-mechanisms
• revops v2.0.0 — When the user wants help with revenue operations, lead lifecycle management, or marketing-to-sales handoff processes. Playbook · refs: automation-playbooks · lifecycle-definitions · routing-rules · scoring-models
• sales-enablement v2.0.1 — When the user wants to create sales collateral, pitch decks, one-pagers, objection handling docs, or demo scripts. Playbook · refs: deck-frameworks · demo-scripts · objection-library · one-pager-templates
• schema v2.0.0 — When the user wants to add, fix, or optimize schema markup and structured data on their site. Playbook · refs: schema-examples
• seo-audit v2.0.1 — When the user wants to audit, review, or diagnose SEO issues on their site. Playbook · refs: ai-writing-detection · international-seo
• signup v2.0.0 — When the user wants to optimize signup, registration, account creation, or trial activation flows. Playbook
• site-architecture v2.0.0 — When the user wants to plan, map, or restructure their website's page hierarchy, navigation, URL structure, or internal linking. Playbook · refs: mermaid-templates · navigation-patterns · site-type-templates
• sms v1.0.0 — When the user wants to plan, build, or optimize SMS or MMS marketing — including welcome flows, abandoned cart texts, post-purchase, win-back, promotional sends, or transactional/auth SMS. Playbook · refs: compliance · platforms · sequence-templates
• social v2.2.0 — When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, Facebook, or other platforms, or wants to do social listening and engagement triage. Playbook · refs: carousel-frameworks · listening · listening-sources-template · platform-limits · platforms · post-templates · reverse-engineering · short-form-video
• video v2.1.0 — When the user wants to create, generate, or produce video content using AI tools or programmatic frameworks. Playbook · refs: ai-video-prompting · edit-anatomy